Do you think recycled plastics always need to be coloured? Think again.


With Pure Colour plastic recycling without color additives, we keep plastics as pure as possible – for decades to come. Here, we create a palette of grey tones by harnessing the natural shades of plastic without using color additives.

But how does it work?

We color sort the materials already at the recycling stage and use the natural shades of the plastic to create a whole palette of grey tones – without any color additives 🎨

This method allows us to offer a product that is both functional and environmentally friendly. In addition, we reduce the overall environmental impact by using the natural properties of plastic, resulting in more efficient and circular recycling.

Every day, a new shade of grey – Grey of the day – is clear proof of sustainable recycling in action.

👉 Next time you order bins – skip exact color codes and go for Pure Colour for a better circular flow!

Read more about the process here